2010 saw a huge milestone for the brand as they welcomed Alessandra Gold as their official Creative Director. Born in Brazil Alessandra brought a creative flair like no other and helped elevate the Kruzin brand to global heights.

As one of the first sneaker brands to champion a female director, Kruzin continued to challenge industry norms in and out of the design studio.

The brand continued to grow in strength and popularity and in 2011 Kruzin welcomed Harlem Yu into their family. Best known for The Voice China, Harlem has supported the brand and became a loyal ambassador alongside an array of global superstars including, Flo Rida an American rapper, singer, songwriter and composer, Michael Heverly America’s Next Top Model and Skateboarder, along with many more celebrities.

In 2012 Kruzin reach a milestone, often not obtained by most brands (something that separates Kruzin from most brands) they managed to open global stores in Miami, USA and Shanghai, China.

From 2015 to the present day, Kruzin is still climbing the ladder of success and they’re doing it incredibly well! In this time period, they have managed to present their products at Miami Fashion Week, gain exposure from the iconic fashion magazine called Vogue and have created even more of a global presence for themselves.